Authenticity Pledge

At Sarasota Watch Company, trust is the foundation of any good relationship and maintains the existence of any reputation. This is at the pinnacle of our priorities as we care for our customers and handle our transactions. We believe that purchasing pre-owned timepieces online or in store should be simple, straightforward and honest. To that end, we guarantee that every Rolex watch sold on our website or in-store is a genuine authentic Rolex. This guarantee extends to the other pre-owned timepieces we sell as well. Our goal is to be the most trusted source for selling pre-owned timepieces. We back our authenticity guarantee with a full money back guarantee on any watch that is not found to be completely authentic.

Please be advised that Sarasota Watch Company is NOT an authorized Rolex dealer, it only deals in pre-owned watches. Every Rolex we sell has been thoroughly inspected by our in-house specialist and then fully restored and serviced as needed.

If you have any questions about our collection, please feel free to contact us and discuss the authenticity of any timepiece you are interested in purchasing.

Jayson Waters

Steve is the best.

Christopher Walzer

Mike and Mark helped me out when I needed a few watch battery replacements in a hurry before going out of town. They got me in and out fast because they knew I was leaving. I appreciate it guys!

Red Bay

Bought my grandson his first watch for Christmas 2021. He loved it, but after about 4 months the crystal developed fog under it. I called them and explained my situation, and was told to send the watch back to them for repair. After a short time we hadn't heard any news from the fellow we were dealing with, so I called them back and spoke to a girl named Tatiana. She was very polite and professional, and after listening to my story, said they would get on it right away - I mean right NOW - and test the watch to see what the problem was. After only a couple of hours she text me what the problem was and that it had partially already been fixed, but that a part was needed to complete the job. I have to hand it to Titiana, although she was obviously very busy, she did everything she said she was going to do and kept me informed of what was going on via text. When the part came in a couple of days later, she text and informed me that the watch was mailed out that day and I should get it within a day or so. She even provide a tracking number for me. I have to say that this was NOT an expensive watch(being the first one for the grandson), but Titiana treated the situation like it was, and rendered truly personable service, of which I am very grateful. Next watch I buy - I'm getting it from Sarasota Watch Company, and I recommend you do, too. Thank you, Titiana for solving my problem quickly.

Devin Hugh Leahy

I was recommended Sarasota watch company and now I know why. My partner and I purchased 2 mint condition luxury watches. Due to the covid situation all contact was via phone and on line. Very professional, trustworthy, extremely knowledgeable, no pressure to buy and the service from start to finish was second to none. The watches were immaculate and in mint condition as advertised. The purchase online option was easy with delivery the next day. The enthusiasm from Sarasota watch company is quite contagious and I’m already considering another ! Highly Recommended!!

AARON HOWARD

Great store! Purchased a couple of items and the packaging is always on point and high quality. I must say the quality is impeccable.

thomas hagerty

A couple weeks ago while on vacation in Sarasota, my adult son and I went into the store and bought a couple $500 watches. Although they had an entire store of more expensive watches. We were treated like royalty. The salesperson had an extreme amount of knowledge and experience and it showed. Will definitely come back again the next time we are in Sarasota and buy more watches.

Chuck M

Extremely polite as soon as I walked in the door. Great selection and very fair pricing.

Amanda Martinez

The BEST!

Sean Maher

HIGHLY RECOMMEND for value, integrity and fast service and we love the knowledgeable staff at Sarasota Watch Co. -- from replacement watch batteries to expert watch repair ad luxury swiss watch service this is the place. They have an impressive array of pre-owned premium swiss watches, Rolex, Breitling, Omega etc. The staff at Sarasota watch company is friendly and always available to suit your needs.

Jenna Fiorito

Fantastic customer service! I have bought and sold Rolex’s and Louis Vuitton hand bags. Beautiful estate jewelry. I always have a hard time leaving when I walk in the store! One of the few places that my husband and I can come where we can hang out.