Authenticity Pledge

At Sarasota Watch Company, trust is the foundation of any good relationship and maintains the existence of any reputation. This is at the pinnacle of our priorities as we care for our customers and handle our transactions. We believe that purchasing pre-owned timepieces online or in store should be simple, straightforward and honest. To that end, we guarantee that every Rolex watch sold on our website or in-store is a genuine authentic Rolex. This guarantee extends to the other pre-owned timepieces we sell as well. Our goal is to be the most trusted source for selling pre-owned timepieces. We back our authenticity guarantee with a full money back guarantee on any watch that is not found to be completely authentic.
Please be advised that Sarasota Watch Company is NOT an authorized Rolex dealer, it only deals in pre-owned watches. Every Rolex we sell has been thoroughly inspected by our in-house specialist and then fully restored and serviced as needed.
If you have any questions about our collection, please feel free to contact us and discuss the authenticity of any timepiece you are interested in purchasing.