About us

Sarasota Watch Co. sells a large selection of pre-owned watches including Rolex, IWC, Breitling, Cartier, Tag Heuer, and many more. Sarasota Watch Co. also carries a wide selection of brand new watches such as Michael Kors, Citizen Eco-Drive, Bulova, and more!

Not just a timepiece, a timeless piece.

At Sarasota Watch Company, we believe that everyone deserves a time to flourish, and enhance their style. Our many certified pre-owned pieces are an investment that not only transcends time, but maintains their integrity and value far beyond tastes and trends. Men’s and women’s Rolex watches have become prized family heirlooms that have been passed down from generation to generation. Looking for something unique? We now have a one-of-a-kind collection of fine authentic vintage Rolex watches and invite you to peruse our ever-changing inventory. Vintage Rolex watches have become increasingly popular in recent years, with prices skyrocketing.
Sarasota Watch Co. specializes in all your watch needs. We take pride in providing our customers with authentic items and excellent customer service. We are here to help you find an item you will love and with our wide variety of items, we are sure you will check out with a satisfying purchase.


We pride ourselves on buying and selling nothing but genuine, 100% authentic timepieces. Our experts check and certify the authenticity of each and every piece so that customers are guaranteed to be purchasing a 100% real and genuine product, whether it be a timepiece or jewelry.

Our Warranty

Our 1-year warranty does not cover “external damage” to the product. Sarasota Watch Co. does not service watches with any damages resulting from wear and tear to the watch case, crystal/glass, bracelet, bezel, straps, screws, crown/stem, finishes, clasps/buckles, or any other physical damage to the watch. Our warranty only covers the mechanical parts, “the mechanism” of the watch.
Our goal is to make your shopping experience as pleasant and enjoyable as possible! We hope you will have a great experience with us! Thank you for your business.


All orders are shipped within one business day of when payment is received. We do not accept returns on international shipping orders. Items shipped inside the US can be returned within 7 days after contacting customer service. All duties and import fees/taxes are the sole responsibility of the buyer, Sarasota Watch Company is not responsible for any additional fees via international shipping. A 15% restocking fee is applied to ALL returns. Please check with your local post office for more information on duties/import taxes in your respective country.