We Buy, Sell & Trade Luxury Watches

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Sarasota Watch Co. specializes in all your watch needs. We take pride in providing our customers with authentic items & excellent customer service. We are here to help you find an item you will love & with our wide variety of items, we are sure you will check out with a satisfying purchase.

Sarasota Watch Co. sells a large selection of pre-owned watches including Rolex, IWC, Breitling, Cartier, Tag Heuer, and many more. Sarasota Watch Co. also carries a wide selection of brand new watches such as Michael Kors, Citizen Eco-Drive, Bulova, and more!

All of our cleaning and repair work is done in-house by our in-house watchmaker!


Our 1-year warranty does not cover “external damage” to the product. Sarasota Watch Co. does not service watches with any damages resulting from wear and tear to the watch case, crystal/glass, bracelet, bezel, straps, screws, crown/stem, finishes, clasps/buckles, or any other physical damage to the watch. Our warranty only covers the mechanical parts, “the mechanism” of the watch.

Our goal is to make your shopping experience as pleasant and enjoyable as possible! We hope you will have a great experience with us! Thank you for your business.


All orders are shipped within one business day of when payment is received. We do not accept returns on international shipping orders. Items shipped inside the US can be returned within 7 days after contacting customer service. All duties and import fees/taxes are the sole responsibility of the buyer, Sarasota WatchCrackeado Company is not responsible for any additional fees via international shipping. A 15% restocking fee is applied to ALL returns. Please check with your local post office for more information on Italianopro duties/import taxes in your respective country.Baixakis

Location & Hours

We are located at

4402 South Tamiami Trl in Sarasota FL United States.

We are open Mon-Fri 9:00am-6:00pm


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