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Sarasota Watch Company
Based on 144 reviews
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Nancy Grace
Nancy Grace
15:15 07 Apr 21
A VERY overdue review, but I will not be going anywhere else! I needed to sell some of my jewelry and 2 old Rolex... watches I had .After walking the hectic streets of Miami’s jewelry district, I knew I had to get as far away as possible. I am so happy I found Sarasota watch company , they were far from the chaos of Miami’s jewelry district . Steve was the ultimate people person. he went through every piece of my jewelry, tested them in front of me, and explained why he was passing on some items. He even caught a bracelet I had marked as sterling and told me it was 10K white gold! It was refreshing to work with such an honest person in this industry, especially one who didn't patronize me or try to cheat me, there was no condescension like that of the Jewelry District. After he wrote me a bigger-than-expected check, he didn't try to rush me out the door to get to the next client. I told him I was looking for a specific piece myself and he told me that while they could make me something similar, I might as well get the official stamped item from the retail store. Shocked he didn't try to sell me on their own stuff. We stayed and chatted, talking about his personal favorite pieces. A quality businessman! Will 100% be my go to place to sell and buy jewelry and watches.read more
Blake Wilkinson
Blake Wilkinson
13:47 01 Apr 21
These guys are incredible. Stopped at another shop which said they don’t open for 10 more minutes.. so I headed here. I... can begin to express my gratitude for Steve and Mike. These guys are incredible . I look forward to buying my next Rolex from them:)read more
Dan G
Dan G
05:18 01 Apr 21
I've had four watches sized here and a couple battery replacements. The store is very clean and the employees are all... very professional and courteous. Service was always very quick and efficient and friendly. Prices were very affordable and cheaper than the competition. They will have my business for life.read more
Kurt Shwaery
Kurt Shwaery
19:55 19 Mar 21
I called for a Skagen watch. I was politely told they didn't carry them but others very similar and comfortable. I... rushed over with excitement and was not at all disappointed. The gentleman, I think owner was wonderful and proceeded to show me the watches we had discussed. The selection was bountiful, so many choices. I bought two, the pricing was more than fair and a 20% discount. I'm so happy, I'll go back again and again. I highly recommend this place.read more
Victoria S
Victoria S
18:54 11 Mar 21
I have never been to Sarasota watch company before and went there because a coworker of mine told me they were a... trusted watch company . I was taken back by the beauty of the store and the quality products. I found a Rolex section and saw the watch I have been thinking about since November. Tatiana , a sales women, came over and took the watch out for me as well as a similar one that had been confusing me as which to pick. Tatiana had me wear the watch and she put it on as well, which was great, since she was well dressed and I could see how it would look in formal clothing. I asked the price which was a bit more than I hoped for but Tatiana realizing I was serious, offered a better price that made us both happy.I have to say that this was an extremely pleasant experience, She set up the watch , and went over the proper care of the watch.I will certainly be returning in the near future , the professionalism in this fine establishment was enough to make a sale for me , and a happy one it was .read more
Erik Ovadia
Erik Ovadia
02:51 28 Feb 21
A rare findI have a Tiffany & Co. Atmos clock that wasn’t keeping the right time. I decided to get it serviced and... took it to 6 watch repair experts in the Miami area. They quoted me ridiculous prices and told me it will take 4-6 months to get serviced and it still wouldn’t hold perfect time, that it will be off a few seconds. I got very frustrated. One of my friends mentioned Sarasota Watch Company, and said to go there that I won’t regret it. He said if he can’t do it they will send me to the right place. The employees are just real and truly care about people and their issues, not just about making money. I was hesitant at first when I googled it since it was a 3 1/2 hour drive. I called them and asked if they work on clocks like this and he said, “Yes not only do we, but we enjoy working on them.” He convinced me. I decided to take the drive. When I got there, they greeted me with such enthusiasm. Not only did they end up fixing my clock, but he charged me much less then the quotes I received and shipped it back to me. It has not missed a second to date and it’s been over 4 months. Oh, I ended up buying a watch there as well. Thank you Sarasota Watch Company. You are truly rare find!!read more
Bob Zaleski
Bob Zaleski
23:12 23 Feb 21
What a great group of people here...absolutely worth all 5 stars. 1st visit today and attentive, helpful and genuine... come to mind. A simple repair on my band and was still treated like I was purchasing 3 or 4 of the many, amazing pieces from their vast offerings! I will have zero apprehension doing business in the future with Steve, Mike or K.C. and neither should you! Thank you Gentlemen! See you soon!read more
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Google 4.4 rating score, based on 143 reviews.

Over 25 years of service

Sarasota Watch Company is a locally owned and family-run business located in the Sarasota, Florida area. We have over 25 years of service experience under our belt. If you are looking to buy, sell, service, repair, or trade your luxury watches/jewelry, then you’ve come to the right place.

We offer a large selection of watches from Rolex, Breitling, Patek Philippe, Omega, etc. We are also the largest diamond wholesaler, a GIA certification in the area. We have an on-sight watchmaker to repair all of your watches, an expert jeweler to handle all of your needs, and one of the top jewelry appraisers on Florida’s gulf coast. If you think this is too good to be true, then stop by and see yourself. You’ll be happy you did.


Authenticity Guaranteed

Every watch sold by Sarasota Watch Company is guaranteed to be 100% genuine and authentic. All Sarasota Watch Company watches come with box and papers unless listed otherwise.

1 Year Warranty

Every Sarasota Watch Company watch is covered by the Sarasota Watch guarantee. Which covers your watches movement, hands, and dial for 1 year upon purchase.

Customer Service

If you have any questions, comments, or concerns please feel free to reach out to our staff at any time. Phone or Whatsapp +1(941)953-1315 or email [email protected]

Domestic and International Shipping

We offer free domestic shipping and discount rates for international shipping. Most orders are shipped same day as purchase.


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