Luxury, Guaranteed

Find the watch you’re looking for

At Sarasota Watch Company we buy, sell & trade
Luxury Watches, with over 25 years experience.





TAG Heuer(37)


Who We Are

At Sarasota Watch Company, we do more than just sell watches. We believe in doing things differently. By putting our customers first and investing back in our team, we guide and empower you to buy or sell a watch with confidence.

It’s Not Just A Timeless Piece.
It’s A Timeless Piece

Since 1875, Audemars Piguet perpetuates the same values: mastery, innovation and independence. Nature is an endless source of inspiration for the Manufacture which considers craft as a key element of its activity.
Rolex personality is competence & sophistication. Rolex is a brand that scores high on competence—it’s known for producing the world’s finest watches. Rolex has a solemn, stable, responsible, organized and professional man personality.
Breitling is a Swiss family business since 1884 providing high-tech watches for professional fields in need of precision chronographs, especially aviation. With an established reputation of over 100 years, Breitling say, “A heritage cannot be created. It must be earned.”

Over 25 years of Service

Sarasota Watch Company is a locally-owned and family-run business located in the Sarasota, Florida area. We have over 25 years of service experience under our belts. If you are looking to buy, sell, service, repair, or trade your luxury watches or jewelry, then you’ve come to the right place!
Not only are we an Authorized Dealer for Hamilton Watches, we also offer a large selection of luxury watches from Rolex, Breitling, Patek Philippe, Omega, etc. We are also the largest diamond wholesaler, with a GIA certification in the area. We have an on-site watchmaker to repair all of your watches, an expert jeweler to handle all of your needs, and one of the top jewelry appraisers on Florida’s gulf coast.

Sarasota watch company difference

Authenticity Guaranteed

Every watch sold by Sarasota Watch Company is guaranteed to be 100% genuine and authentic. All Sarasota Watch Company watches come with box and papers unless listed otherwise.

1 Year Warranty

Every Sarasota Watch Company watch is covered by the Sarasota Watch guarantee. Which covers your watches movement, hands, and dial for 1 year upon purchase.

Customer Service

If you have any questions, comments, or concerns please feel free to reach out to our staff at any time. Phone or Whatsapp +1(941)953-1315 or email

Domestic and International Shipping

We offer free domestic shipping and discount rates for international shipping. Most orders are shipped same day as purchase.

Sarasota Watch Company is the name in luxury watches in Sarasota, FL. With a large variety of inventory on-hand and ready for immediate sale, we are the top location for finding the best in authentic, pre-owned luxury accessories. So whether you’re on the hunt for a new pre-owned Ceramic No Date Submariner, a Rolex 16610, or a vintage Paul Newman Daytona, Sarasota Watch Company is your primary source to find the best in pre-owned luxury watches and accessories at great prices.

Our selection of men and women’s Rolex models is constantly being updated. Some options representing modern timepiece aesthetics, and others bearing a more vintage appeal – a category that has increased in terms of value and popularity over the last few years.

The Rolex Date just

Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial – hence its name. With its timeless aesthetics, functions and rich history, the Datejust is a watchmaking icon and one of the ROLEX brand’s most recognizable watches.
The Datejust’s enduring aesthetics make it instantly recognizable. The characteristic shape of the Oyster case, the 18 ct gold fluted bezel, the Cyclops lens over the date and the five-piece link Jubilee bracelet – specially made for the model – all contributed to making this watch a classic.
Sarasota Watch Company’s selection of Rolex Datejust watches is fast-moving. Our clientele and customers love this item, and we are known for having what they need when they go looking.

Omega Watches

Omega is a brand built on innovation and technology. Since its inception in 1848, the brand has established itself as a global leader and has earned a reputation for quality, precision and durability. Iconically known for being among the first to have its products reach the moon through the Apollo missions, they have been the official timekeeper for the Olympics and the official sponsor of the James Bond movies. Needless to say, they are very popular and Sarasota Watch Company moves many of these watches through our inventory. Often in our inventory you can find popular models inside the OMEGA watches lineup including: The SPEEDMASTER, the SEAMASTER, AQUA TERRA, PLANET OCEAN, CONSTELLATION, and DE VILLE.

Why do we focus on rolex watches?

Rolex watches are synonymous with style, elegance, and sophistication. Sarasota Watch Company relishes the opportunity to offer these masterful timepieces. From its humble beginnings in London in 1905 to becoming one of the world’s most revered brand names. The company has always been and will always be at the pinnacle of luxury timepieces. Wearing one of these exquisitely designed wristwatches exudes a level of style and grace unparalleled in the watchmaking industry. Few other brand names are so widely adored or so universally cherished on such a global scale. There is a model to fit every style, from the coveted vintage collection to modern references such as the Rolex Submariner, Rolex Day-Date, Rolex GMT Master, or Rolex Datejust.

Not just a timepiece, a timeless piece.

At Sarasota Watch Company, we believe that everyone deserves a time to flourish, and enhance their style. Our many certified pre-owned pieces are an investment that not only transcends time, but maintains their integrity and value far beyond tastes and trends. Men’s and women’s Rolex watches have become prized family heirlooms that have been passed down from generation to generation. Looking for something unique? We now have a one-of-a-kind collection of fine authentic vintage Rolex watches and invite you to peruse our ever-changing inventory. Vintage Rolex watches have become increasingly popular in recent years, with prices skyrocketing.

Sell Your Pre-Owned Watch.

You can always count on us to provide the best prices and service whether you are looking to buy, trade, or sell a Rolex watch. Sarasota Watch Company will thoroughly examine your Rolex to determine its current fair market value. This level of service is available on all brands, but Rolex is our specialty. We understand that selling a Rolex can be intimidating, we offer same-day immediate payment by check or wire, and your watch is insured from the moment it leaves your possession.
Your trust is important to us. We offer transparent pricing, allowing our marketplace to function as a primary comparison tool for pre-owned Rolex watches. Values and prices have risen significantly in the last five years, so it’s important to sell your watch to a buyer who is passionate about the brand and knowledgeable about current market values. We offer the best buy prices and can provide you with a firm quote in as little as one day.

Other Pre-owned Brands

In addition to offering pre-owned Rolex watches we are also Authorized dealers for luxury watch brands including:


The smartest way to buy is to be the first to know.

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