We Buy, Sell & Trade Luxury Watches

Over 25 years of service

Sarasota Watch Company is a locally owned and family-run business located in the Sarasota, Florida area. We have over 25 years of service experience under our belt. If you are looking to buy, sell, service, repair, or trade your luxury watches/jewelry, then you’ve come to the right place.

Not only are we an Authorized Dealer for Hamilton Watches, we also offer a large selection of watches from Rolex, Breitling, Patek Philippe, Omega, etc. We are also the largest diamond wholesaler, a GIA certification in the area. We have an on-sight watchmaker to repair all of your watches, an expert jeweler to handle all of your needs, and one of the top jewelry appraisers on Florida’s gulf coast. If you think this is too good to be true, then stop by and see yourself. You’ll be happy you did.