Black Friday Sale

Up to 57% OFF Rolex
Up to 67% OFF Alpina
Up to 81% OFF Armand Nicolet
Up to 68% OFF Audemars Piguet
Up to 74% OFF Breitling
Up to 77% OFF Bvlgari
Up to 68% OFF Tag Heuer
Up to 73% OFF Ulysse Nardin
Up to 81% OFF Christian Dior
Up to 84% OFF Chopard
Up to 69% OFF Cartier
Up to 42% OFF Oris
Up to 80% OFF Citizen
Up to 62% OFF Rado
Up to 40% OFF Seiko
Up to 50% OFF Luminox
Up to 12% OFF Garmin
Up to 65% OFF Danish Design
Up to 61% OFF Bulova
Up to 78% OFF Corum

Over 25 years of service

Sarasota Watch Company is a locally owned and family-run business located in the Sarasota, Florida area. We have over 25 years of service experience under our belt. If you are looking to buy, sell, service, repair, or trade your luxury watches/jewelry, then you’ve come to the right place.

We offer a large selection of watches from Rolex, Breitling, Patek Philippe, Omega, etc. We are also the largest diamond wholesaler, a GIA certification in the area. We have an on-sight watchmaker to repair all of your watches, an expert jeweler to handle all of your needs, and one of the top jewelry appraisers on Florida’s gulf coast. If you think this is too good to be true, then stop by and see yourself. You’ll be happy you did.


Sarasota Watch Company, inc

4402 S Tamiami Trail.
Sarasota, FL 34231,
United States


Email: [email protected]

Phone: (941) 953-1315

Opening Hours:
Monday to Friday: 9am – 6pm

Authenticity Guaranteed

Every watch sold by Sarasota Watch Company, Inc is guaranteed to be 100% genuine and authentic. All Sarasota Watch Company watches come with box and papers unless listed otherwise.

1 Year Warranty

Every Sarasota Watch Company watch is covered by the Sarasota Watch guarantee. Which covers your watches movement, hands, and dial for 1 year upon purchase.

Customer Service

If you have any questions, comments, or concerns please feel free to reach out to our staff at any time. Phone or Whatsapp +1(941)953-1315 or email [email protected]

Domestic and International Shipping

We offer free domestic shipping and discount rates for international shipping. Most orders are shipped same day as purchase.

Lynne, Carpenter-Stevens
Lynne, Carpenter-Stevens
Verified review
I received a MK watch as a gift for my anniversary. The band was to big. I stopped in to Sarasota Watch Company to se if they could shorten it. Juan snapped out 2 links and it fit perfectly! It only took him 5 seconds but he didn't even charge me 5 cents! Nice, big store and super customer service.
achille nigri
achille nigri
Verified review
great service on my watch
Kay Carlson
Kay Carlson
Verified review
Thanks Steve for not treating me like a 'dummy'. And he gave me the highest price for my gold. I shall return!
August Dacosta
August Dacosta
Verified review
I've bought many watches from Sarasota Watch Company great place! Owner is a very good man!
Jason Harden
Jason Harden
Verified review
What an Amazing Place. Very Helpful and Courteous.
Awkward Television
Awkward Television
Verified review
One of the best experiences I’ve ever had buying a watch. A+ I got this awesome Omega Watch
Verified review
Phenomenal. Had an exceptional experience! They have a great selection along with a beautiful layout in store, would highly recommend.
Danny Solorzano
Danny Solorzano
Verified review
Phil and Kenny said I get free pizza if I gave you an “honest” review. After I got the pizza with the bad review I felt bad because it’s not a good thing to do.

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