Customer Reviews

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Elric / 5 Star Google Review

First class operation for if you want to sell old, unwanted jewelry. Steve and company gave me a very good deal on a number of heirlooms, jewelry left over from my dearly departed, and items I haven't cared to wear since college. Very reasonable and straightforward. Give them a chance.

David Shapiro /5 Star Google Review

This is a great company. They have great inventory of new and preowned watches and are very knowledgeable. I have purchased and repaired a number of watches from them and it has been a great experience. Highly recommend.

Georganne Voyles /5 Star Google Review

I cannot say enough great things about this business. I have been a loyal customer for years, for good reason. The customer service is stellar, and the prices and selection awesome. The staff gives everyone the VIP treatment.

Sarah Castillo /5 Star Google Review

Beautiful store front, went in for just a battery replacement and will probably be back to get an anniversary gift! Very helpful and knowledgeable staff with great prices and products! Highly recommended!

Bob Zaleski /5 Star Google Review

What a great group of people here...absolutely worth all 5 stars. 1st visit today and attentive, helpful and genuine come to mind. A simple repair on my band and was still treated like I was purchasing 3 or 4 of the many, amazing pieces from their vast offerings! I will have zero apprehension doing business in the future with Steve, Mike or K.C. and neither should you! Thank you Gentlemen! See you soon!

Kurt Shwaery /5 Star Google Review

I called for a Skagen watch. I was politely told they didn't carry them but others very similar and comfortable. I rushed over with excitement and was not at all disappointed. The gentleman, I think owner was wonderful and proceeded to show me the watches we had discussed. The selection was bountiful, so many choices. I bought two, the pricing was more than fair and a 20% discount. I'm so happy, I'll go back again and again. I highly recommend this place.

Patrick Lyampillai /5 Star Google Review

Every time I have gone in I have been met with the highest customer service and care. They have a wide variety of top-notch watches and they do repairs quickly, effectively, and for a very fair price. Even better, this Company held my watches throughout many months of COVID-19 without charge. I am so thankful to have found them and highly recommend.

Victoria S / 5 Star Google Review

I had never been to Sarasota watch company before and went there because a coworker of mine told me they were a trusted watch company . I was taken back by the beauty of the store and the quality products. I found a Rolex section and saw the watch I have been thinking about since November. Tatiana, a sales women, came over and took the watch out for me. Tatiana had me wear the watch and she put it on as well. I asked the price, which was a bit more than I hoped for, but Tatiana realizing I was serious, offered a better price that made us both happy.

Blake Wilkinson /5 Star Google Review

These guys are incredible. Stopped at another shop which said they don’t open for 10 more minutes.. so I headed here. I can't begin to express my gratitude for Steve and Mike. These guys are incredible . I look forward to buying my next Rolex from them:)

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Over 25 years of service

Sarasota Watch Company is a locally owned and family-run business located in the Sarasota, Florida area. We have over 25 years of service experience under our belt. If you are looking to buy, sell, service, repair, or trade your luxury watches/jewelry, then you’ve come to the right place.

Not only are we an Authorized Dealer for Hamilton Watches, we also offer a large selection of watches from Rolex, Breitling, Patek Philippe, Omega, etc. We are also the largest diamond wholesaler, a GIA certification in the area. We have an on-sight watchmaker to repair all of your watches, an expert jeweler to handle all of your needs, and one of the top jewelry appraisers on Florida’s gulf coast. If you think this is too good to be true, then stop by and see yourself. You’ll be happy you did.

Authenticity Guaranteed

Every watch sold by Sarasota Watch Company is guaranteed to be 100% genuine and authentic. All Sarasota Watch Company watches come with box and papers unless listed otherwise.

1 Year Warranty

Every Sarasota Watch Company watch is covered by the Sarasota Watch guarantee. Which covers your watches movement, hands, and dial for 1 year upon purchase.

Customer Service

If you have any questions, comments, or concerns please feel free to reach out to our staff at any time. Phone or Whatsapp +1(941)953-1315 or email info@sarasotawatch.com

Domestic and International Shipping

We offer free domestic shipping and discount rates for international shipping. Most orders are shipped same day as purchase.

We Buy, Sell & Trade Luxury Watches